Is Onitsuka Tiger the Same as ASICS? 🏃♂️👟 Unraveling the Brand Mystery， ，Confused about the difference between Onitsuka Tiger and ASICS? Discover the rich history and unique identities of these iconic Japanese brands and why they matter in the world of athletic footwear.
Step into the world of Japanese athletic footwear, and you’ll likely encounter two names that often blur together: Onitsuka Tiger and ASICS. Are they the same company? Do they make the same kind of kicks? Let’s dive into the story behind these brands and clear up any confusion.
1. The Origins: From Onitsuka to ASICS
The journey begins with Kihachiro Onitsuka, who founded the Onitsuka Co., Ltd. in 1949. This company was the predecessor to what we now know as ASICS. Onitsuka Tigers were the first running shoes produced by this company, named after the founder himself. Fast forward to 1977, when the company rebranded as ASICS, an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body." So, while Onitsuka Tiger started as part of the ASICS family, they evolved into separate entities over time.
2. The Split: Two Brands, One Legacy
ASICS continued its focus on high-performance athletic footwear and apparel, while Onitsuka Tiger took on a new identity as a lifestyle brand. In 2002, ASICS sold the rights to Onitsuka Tiger to another company, effectively separating the two brands. Onitsuka Tiger then became known for its retro-inspired designs and collaborations with fashion labels, making it a favorite among sneaker enthusiasts and streetwear aficionados.
3. The Differences: Performance vs. Style
Today, ASICS is synonymous with cutting-edge technology and innovation in sports footwear. Their shoes are designed with advanced cushioning systems and support technologies, catering to athletes and fitness enthusiasts. On the other hand, Onitsuka Tiger has carved out a niche for itself in the fashion world, offering stylish, retro-inspired sneakers that blend comfort with aesthetic appeal. While both brands share a common heritage, their current offerings cater to different segments of the market.
So, are Onitsuka Tiger and ASICS the same? Not quite. They share a rich history and some overlapping DNA, but today, they stand as distinct brands with their own unique identities and target markets. Whether you’re lacing up for a run or stepping out in style, there’s a pair of kicks for every occasion and every taste.